Business analytics is all about leveraging data analysis and analytical modeling methods to achieve business objectives. This is the book for upper division and graduate business students with interest in data science, for data science students with interest in business, and for everyone with interest in both. A comprehensive collection of over 50 methods and cases is presented in an intuitive style, generously illustrated, and backed up by an approachable level of mathematical rigor appropriate to a range of proficiency…
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"Probably the best book I've read on Analytics," wrote Author and CEO of DataTick, Simon Asplen-Taylor. Read his complete review on Business Analytics, here .